UNAPOLOGETIC
UNAPOLOGETIC is a creative movement platform specialising in choreography and movement direction across brands, advertising, live performance, stage, film, and television. Rooted in bold physical storytelling, it exists to create work that is visceral, culturally resonant, and emotionally charged.
Led by a strong creative vision, UNAPOLOGETIC collaborates with artists, performers, and brands to craft movement that amplifies narrative, identity, and impact. Each project is approached with intention whether shaping large-scale live performance, directing movement for screen, or creating striking physical language for commercial campaigns.
At its core, UNAPOLOGETIC sits at the intersection of art, culture, and activism where movement becomes a statement, visibility becomes power, and every body is invited to take up space boldly and without compromise.
WHO ARE WE?
choreographing and performing with the best
#unapologetic
WE ARE more than movement, we are a movement.
- DUA LIPA
- Robbie WILLIAMS
- KESHA
- YEARS & YEARS
- SEAN PAUL
- KIM PETRAS
- BEBE REXHA
- Becky HILL
- jonas brothers
KIMBERLEY AND MJ
- billy porter
- the mtv ema
- the brits
- youtube
- google
- sony
- pride in london
- more...
COMBINED 25 YEARS OF INDUSTRY EXPERIENCE
WHAT WE
CREATE
Kimberley Collins
She / Her
"I create bold, unapologetic movement that challenges norms, amplifies repressed voices, and empowers people to embrace their truth".
As Co-CEO and Artistic Director of UNAPOLOGETIC, Kimberley has built a platform that celebrates diversity, champions individuality, and transforms choreography into visceral, conversation-starting art. Her work spans YouTube HQ, Pride in London, Sony, Cardiff Mardi Gras, Billy Porter, Rebecca Ferguson, Latitude Festival, ComicCon, BBC3, and more bringing together performance, creativity, and activism in every project.
With absurdity at its core, Kimberley asks: why create art that is mundane and forgettable, every piece she creates is daring, provocative, and impossible to ignore.”
Mj McGibbon
They / Them
"I support dance artists to create mayhem through movement whilst holding the space to be unapologetically themselves."
Mj started their career in the creative industry as a performer, gaining years experience performing all around the world with the best in show bis. Credits include - Dua Lipa, Kesha, Pixie Lott, Pussycat Dolls, Sean Paul, Olly Alexander, Kim Petras, Boy George, Rick Astley, The Brits, YouTube, Google, Virgin, The EMA’s and much more.
Their career allowed them to travel a lot and gain a lot of knowledge and understanding of the creative world which I now translate into their producing work with all existing and new clients.
Mj is driven and incredibly passionate, making sure everything they produce and create has come from acceptance, love and gratitude. They are a very caring, nurturing human who connects through emotions and energy to ensure all Unapologetic clients feel appreciated and safe. Mj believes creativity is very personal to people and respecting this gains their caring.
